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ServiceNow Initiated with Buy on Strategic AI Leadership, Action Fabric Monetization, and Expanded Growth Runway

ServiceNow Initiated with Buy on Strategic AI Leadership, Action Fabric Monetization, and Expanded Growth Runway

William Blair analyst Arjun Bhatia has maintained their bullish stance on NOW stock, giving a Buy rating today.

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Arjun Bhatia has given his Buy rating due to a combination of factors tied to ServiceNow’s strategic AI positioning and accelerating monetization. He views the company as becoming the central “agentic front door” for enterprises, orchestrating data, workflows, and third-party AI agents through its configuration database and “Sense, Decide, Act, Secure” framework, with AI Control Tower providing critical security and governance at scale.

He also highlights the launch of Action Fabric as a key catalyst, turning the platform into a headless, monetizable data layer that drives incremental consumption whenever external agents tap ServiceNow’s contextual data. Strong traction in Now Assist, with rapid ACV growth and raised 2026 targets, combined with a view that AI spend will increasingly tap large labor budgets rather than traditional software pools, underpins his conviction that ServiceNow has a substantial new growth runway justifying a Buy rating.

According to TipRanks, Bhatia is an analyst with an average return of -1.5% and a 42.77% success rate. Bhatia covers the Technology sector, focusing on stocks such as Atlassian, Adobe, and InterDigital.

In another report released today, Barclays also maintained a Buy rating on the stock with a $134.00 price target.

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