Analyst Maria Ripps from Canaccord Genuity maintained a Hold rating on Snap and keeping the price target at $6.00.
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Maria Ripps has given his Hold rating due to a combination of factors that balance improving fundamentals with lingering risks. Snap’s latest quarter showed modest acceleration in overall revenue and strong growth in subscriptions and other non‑ad businesses, but its core advertising segment, especially in North America and among large advertisers, continues to underperform and remains sensitive to geopolitical disruptions.
Management’s guidance for the next quarter implies revenue roughly in line with market expectations and better‑than‑expected profitability, helped by restructuring efforts and substantial cost reductions planned into 2026, yet operating trends are still uneven and macro uncertainty weighs on visibility. Against this backdrop, Ripps keeps a cautious stance, maintaining a Hold rating and leaving the price target unchanged at $6, as the upside from execution improvements and diversification is offset by the challenges in revitalizing the main ad business and the risks around the broader environment.
In another report released today, Bank of America Securities also reiterated a Hold rating on the stock with a $8.00 price target.