Analyst Keith Weiss from Morgan Stanley maintained a Buy rating on Intuit and keeping the price target at $880.00.
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Keith Weiss has given his Buy rating due to a combination of factors tied to Intuit’s durable tax franchise and misunderstood AI risk. He argues that investor concerns about AI eroding TurboTax’s moat overlook the product’s real edge: brand trust, integrated data connections, access to human experts, and the ability to navigate rising tax-code complexity rather than just automate form filling.
He also highlights the new One Big Beautiful Bill Act as a catalyst that should increase perceived tax complexity and average refund size, boosting demand for TurboTax’s expanded offerings, including Full Service and TurboTax Live. With only minimal penetration into the large assisted-preparation market and growing synergies from integrating Credit Karma to better monetize higher refunds, Weiss sees a long runway for revenue growth that supports a Buy rating on INTU.
Weiss covers the Technology sector, focusing on stocks such as Microsoft, Intuit, and Adobe. According to TipRanks, Weiss has an average return of 8.8% and a 57.93% success rate on recommended stocks.
In another report released today, TipRanks – DeepSeek also upgraded the stock to a Buy with a $430.00 price target.