Andrew Wade, an analyst from Jefferies, maintained the Buy rating on Frasers Group. The associated price target is p1,100.00.
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Andrew Wade has given his Buy rating due to a combination of factors linked to Frasers Group’s expanding outlet property footprint and its strategic execution. He views the latest purchases of the York and East Midlands Designer Outlets, alongside prior deals such as Swindon and Glasgow Braehead, as reinforcing the company’s position as a key owner in the U.K. outlet market and underpinning long‑term asset value.
He also emphasizes that Frasers can actively enhance returns from these properties by driving tenant demand, including the rollout of its own retail formats, rather than relying solely on passive rental income. In his view, this integrated model of ownership and operations, supported by strong relationships with global brands and sizable annual visitor traffic at the acquired sites, provides a solid foundation for further value creation, justifying a positive stance on the shares.