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eBay: Strong Q4 Beat, Constructive 2026 Outlook, and Depop Acquisition Underpin Buy Rating

eBay: Strong Q4 Beat, Constructive 2026 Outlook, and Depop Acquisition Underpin Buy Rating

Analyst Ronald Josey of Citi maintained a Buy rating on eBay, with a price target of $107.00.

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Ronald Josey has given his Buy rating due to a combination of factors, including eBay’s stronger-than-expected fourth-quarter performance and its constructive forward guidance. The company delivered solid growth in gross merchandise volume and revenue, with both metrics coming in above market expectations, while profitability and earnings per share also exceeded consensus estimates, underscoring healthy operating leverage and execution.

Looking ahead, management’s outlook for early 2026 and the full year calls for continued GMV and revenue expansion, along with high single‑digit growth in operating income and EPS, which supports a favorable earnings trajectory. In addition, the planned acquisition of Depop is expected to bolster eBay’s consumer‑to‑consumer and fashion offerings and add incremental GMV growth, reinforcing the strategic case for the stock alongside an attractive implied upside in the expected share price return.

According to TipRanks, Josey is a 5-star analyst with an average return of 11.0% and a 50.83% success rate. Josey covers the Communication Services sector, focusing on stocks such as Alphabet Class A, Meta Platforms, and Zillow Group Class A.

In another report released today, Needham also reiterated a Buy rating on the stock with a $122.00 price target.

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