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eBay Maintained at Hold as Robust GMV Momentum Meets Slowing Outlook; $110 Price Target Kept Unchanged

eBay Maintained at Hold as Robust GMV Momentum Meets Slowing Outlook; $110 Price Target Kept Unchanged

Mike McGovern, an analyst from Bank of America Securities, reiterated the Hold rating on eBay. The associated price target remains the same with $110.00.

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Mike McGovern has given his Hold rating due to a combination of factors, balancing eBay’s recent strength with a more cautious forward view. The company posted another quarter of robust U.S. GMV expansion, materially outpacing both prior periods and market expectations, supported by broad-based category momentum and contributions from newer initiatives such as eBay Live and lower-friction C2C activity, which also translated into revenue and EPS upside versus the Street.

At the same time, management’s guidance and McGovern’s updated forecasts point to a notable slowdown in GMV growth as year‑over‑year comparisons become more challenging into 2026, potentially implying share pressure in the back half of that year despite benefits from AI‑driven buyer and seller tools. With the price target kept unchanged at $110, based on a steady 22x 2027 EPS multiple and only modest estimate revisions, the risk‑reward profile appears balanced rather than compelling, justifying his Neutral (Hold) stance on the stock.

According to TipRanks, McGovern is a 2-star analyst with an average return of 1.2% and a 41.73% success rate. McGovern covers the Consumer Cyclical sector, focusing on stocks such as Carvana Co, Wayfair, and Etsy.

In another report released on April 28, TD Cowen also maintained a Hold rating on the stock with a $87.00 price target.

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