Monness analyst Brian White has maintained their neutral stance on GOOGL stock, giving a Hold rating on March 31.
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Brian White has given his Hold rating due to a combination of factors that balance Alphabet’s promising opportunities with notable risks. He acknowledges that Alphabet is well positioned to benefit from structural growth in digital advertising, expand its cloud franchise, and capitalize on AI innovation, particularly as Google Cloud Next ’26 showcases new products, partnerships, and security capabilities following the Wiz acquisition.
At the same time, he points out that the competitive environment in AI and cloud remains intense, requiring sustained innovation and heavy investment. He also highlights that Alphabet’s sharply rising capital expenditures are unlikely to be sustainable over the long term, while broader macroeconomic uncertainty adds another layer of risk, leading him to conclude that the risk‑reward profile at current levels supports a Hold rather than a more aggressive rating.
According to TipRanks, White is a 5-star analyst with an average return of 13.3% and a 62.73% success rate. White covers the Technology sector, focusing on stocks such as Apple, Salesforce, and Workday.
In another report released on March 31, Bernstein also maintained a Hold rating on the stock with a $345.00 price target.