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Asure Software: Buy Rating Reiterated on Strong 2026 Start and Platform Momentum; $11 Price Target Maintained

Asure Software: Buy Rating Reiterated on Strong 2026 Start and Platform Momentum; $11 Price Target Maintained

In a report released today, Bryan Bergin from TD Cowen maintained a Buy rating on Asure, with a price target of $11.00.

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Bryan Bergin has given his Buy rating due to a combination of factors, including Asure’s strong start to 2026 with revenue and adjusted EBITDA exceeding expectations and a slight increase in full-year growth guidance while maintaining margin targets. He also highlights accelerating organic growth, a sizable contracted backlog with near-term conversion potential, and stable client behavior with no clear signs of macro-driven weakness.

In addition, Bergin points to the strategic benefits of migrating most customers to the Asure Central platform, which should support higher cross-sell activity, rising product attach rates, and meaningful PEPM expansion over the next few years, aided by newer offerings like AsureWorks. Despite recent share outperformance in a generally out-of-favor HCM sector and ongoing AI-related sentiment swings, he views the current valuation of under 2x CY27E EV/S as presenting an attractive risk-reward, and he keeps his price target unchanged at $11.

In another report released today, Lake Street also reiterated a Buy rating on the stock with a $13.00 price target.

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