Atif Malik, an analyst from Citi, reiterated the Buy rating on Apple. The associated price target remains the same with $315.00.
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Atif Malik has given his Buy rating due to a combination of factors that, in his view, support Apple’s long‑term value despite near‑term cost pressures. He expects Apple to weather upcoming memory price increases better than rivals, limiting gross margin headwinds and keeping iPhone unit growth intact, particularly as the company is positioned to capture share in the mid‑tier smartphone market.
He also highlights that Apple’s strong and expanding services ecosystem, underpinned by a large active installed base and significant untapped monetization potential, should drive sustained earnings growth. In addition, forthcoming advances in Siri, supported by the Google Gemini partnership and Apple’s own foundational AI work, along with pricing power in hardware such as iPhone and MacBook, reinforce his $315 target price and support his Buy recommendation.
According to TipRanks, Malik is a top 25 analyst with an average return of 38.0% and a 73.13% success rate. Malik covers the Technology sector, focusing on stocks such as Nvidia, Apple, and Broadcom.
In another report released on March 7, Robert W. Baird also reiterated a Buy rating on the stock with a $300.00 price target.