According to a recent LinkedIn post from Zest AI, new research conducted with Celent indicates that 82% of lenders are experiencing rising fraud losses. The post notes that fraudsters increasingly resemble strong borrowers at origination, which may be complicating traditional risk detection methods.
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The company’s LinkedIn post highlights an upcoming webinar featuring Celent Principal Analyst Craig Focardi and Zest AI’s underwriting and fraud detection product marketer Sean McCarron. This event is positioned as a forum to discuss what is driving the shift in fraud patterns and how lenders are adapting their approaches.
For investors, the post suggests that fraud risk is becoming a more prominent pain point for lenders, potentially increasing demand for advanced credit decisioning and fraud detection tools. If Zest AI’s solutions address these challenges effectively, the company could see enhanced adoption among financial institutions seeking to manage loss rates.
The collaboration with Celent, a recognized industry research firm, may also support Zest AI’s credibility in data-driven risk management. Over time, stronger positioning in fraud detection and underwriting analytics could reinforce the company’s competitive standing in the financial technology and risk analytics market.

