A LinkedIn post from Virtuous highlights an upcoming 52‑minute live session focused on recurring giving programs for nonprofits. The event, scheduled for Thursday, May 21 at 1 p.m. CT / 11 a.m. PT, is framed as a conversation and AMA with Dave Raley, author of “The Rise of Sustainable Giving,” and Virtuous representative Scott Holthaus.
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According to the post, the discussion is set to address why recurring giving programs plateau, how technology can either support or hinder growth, and what strategies appear to be working for nonprofits in 2026. The session is promoted as interactive, with most of the time allocated to participant questions, and live attendees are offered a 30‑day full‑access copy of Raley’s audiobook.
For investors, the content suggests Virtuous is positioning its platform and brand around thought leadership in sustainable, tech‑enabled fundraising. Emphasizing recurring giving and technology’s role in scaling programs may indicate a strategic focus on subscription‑like donor revenue streams, which can enhance the stability and predictability of client nonprofits’ income and, by extension, demand for Virtuous’s solutions.
If the event succeeds in engaging nonprofit professionals and addressing operational bottlenecks in recurring giving, it could strengthen Virtuous’s relationships with existing and prospective customers. This type of education‑driven marketing may support customer acquisition, product adoption, and retention, potentially improving the company’s competitive standing in the nonprofit technology and fundraising software market.