Vinted Enters U.S. Market with New York Launch to Unlock $500+ in Idle Closet Value

New updates have been reported about Vinted.

Vinted, Europe’s largest second-hand fashion marketplace, has formally expanded into the U.S. with a launch in New York, positioning the company to tap substantial latent resale value in American wardrobes and extend its consumer-to-consumer model into a major new market. The company is introducing its no-seller-fee platform to U.S. users, allowing individuals to list clothing and other fashion items and keep the full sale proceeds, while buyers gain access to a broad range of second-hand inventory at lower price points. To support its U.S. entry, Vinted commissioned research with GWI showing that more than half of New Yorkers say they lack adequate closet space and that one in five are holding over $500 in unworn clothing, highlighting a sizable, monetizable supply of inventory at a time when households are under cost pressure. The data also show that 50% of Americans wear half their closet or less, and 42% do not realize their old clothes have resale value, suggesting a significant awareness and behavior change opportunity that Vinted aims to capture through its marketplace and marketing.

Operationally, Vinted is leveraging its established European scale—millions of users, a 2008 founding track record, unicorn status since 2019, and backing from investors including Accel, EQT Growth, Insight Partners, Lightspeed, and Sprints—to support this geographic expansion and push its mission of making second-hand the first choice globally. CEO of Vinted Marketplace, Adam Jay, framed the U.S. move as a natural extension of the company’s European success, emphasizing the potential to unlock cash for consumers and redirect demand from new to second-hand items. The New York launch functions as a strategic beachhead in the U.S., with the city’s high rent levels and limited living space amplifying the financial incentive to resell unworn clothes. Vinted is also investing in brand-building initiatives, including a CGI collaboration with artist Ian Padgham, to visualize the hidden value in everyday closets and accelerate adoption. For executives and investors, the expansion signals a bid for share in the growing U.S. recommerce and circular fashion market, with upside tied to user acquisition, engagement, and the platform’s ability to convert the large pool of unused apparel into active listings and transactions over the coming years.