According to a recent LinkedIn post from truCurrent, the company is adding a Marketing Associate, Nathalie Miyashiro, with prior experience at Frankensolar Americas. The post highlights her background in integrated B2B marketing across digital, content, events, and partner channels, including demand generation, social and email campaigns, and support for industry events such as RE+ and Electric Transformation Canada.
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The post suggests that Miyashiro will focus on scaling how truCurrent brings its energy-related solutions to market, with an emphasis on building content and campaigns that clarify customer options and tradeoffs. For investors, this hire may indicate a push to strengthen go-to-market execution in the distributed energy and energy infrastructure segments, potentially improving lead generation, sales efficiency, and brand positioning in a competitive energy transition landscape.
By reinforcing its marketing capabilities, truCurrent could be aiming to accelerate customer education and adoption of its offerings, which may be critical in a market where buyers face complex technical and financial choices. If effectively executed, the enhanced marketing function could support revenue growth and deepen the company’s presence in the energy strategy and distributed energy ecosystem over the medium term.