According to a recent LinkedIn post from Bluefish, the company tracked changes in AI favorability scores for brands advertising during Super Bowl LX. The post highlights that Novartis, Michelob Ultra (AB InBev), and Hellmann’s (Unilever) recorded significant gains of +38%, +35%, and +27%, respectively.
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The post suggests that AI favorability reflects how positively brands are portrayed in AI-generated responses and may influence whether they are recommended to consumers seeking product advice. For investors, this underscores a developing metric that could affect marketing ROI, customer acquisition, and digital shelf visibility as AI-driven recommendation systems become more central to purchasing decisions.
As shared in the LinkedIn content, Bluefish positions its analytics as a tool for understanding which campaigns translate into stronger AI visibility, particularly around high-spend events like the Super Bowl. If adopted broadly by advertisers, such measurement could enhance Bluefish’s role in media planning and ad effectiveness analysis, potentially supporting recurring revenue from large consumer and healthcare brands.