According to a recent LinkedIn post from CookUnity, consumer demand for Asian cuisine on its platform appears to have grown sharply in 2025. The post cites a 66% year-over-year increase in orders containing at least one Asian dish and notes that 61% of all CookUnity orders now include at least one Asian meal.
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The LinkedIn post breaks down order volumes by cuisine, indicating 1.7 million orders for Japanese dishes, 1.5 million for Thai, and 1 million for Chinese, while Vietnamese cuisine is described as the fastest growing at 151% year-over-year. The company also links these trends to AAPI Heritage Month and highlights the involvement of more than 30 Asian American and Pacific Islander chefs on its platform.
For investors, the post suggests that CookUnity is benefiting from durable shifts in U.S. dining preferences toward Asian flavors, which could support higher order frequency and customer retention. Strong traction in multiple Asian cuisines and rapid growth in Vietnamese offerings may indicate a broader addressable market for the platform and opportunities to deepen supply-side relationships with specialized chefs.
If sustained, these demand trends could justify continued investment in menu expansion, chef onboarding, and marketing targeted at globally oriented consumers. At the same time, concentration in specific cuisine categories may increase competitive pressure from other meal-delivery and restaurant platforms, making execution around differentiation and chef quality a key factor for CookUnity’s long-term positioning.