New updates have been reported about poppi.
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poppi placed itself at the center of Super Bowl advertising for the third year in a row, using a new 30-second spot to reinforce its positioning as a culture-first, digital-native soda brand within PepsiCo’s portfolio. The ad, featuring Charli xcx and Rachel Sennott and directed by Aidan Zamiri with creative agency MIRIMAR, shows a campus lecture hall morphing into a hyper-stylized party scene when a student opens a can of poppi, framing the drink as a trigger for high-energy escapism.
Senior Vice President of Marketing Kristina MacIntosh said the decision to return to the Super Bowl was deliberate, aimed at matching the brand’s confident online voice and aligning with artists who shape rather than follow culture, thereby amplifying poppi’s relevance among younger consumers who experience the game through phones, group chats, and watch parties. The commercial launches the “Make It poppi” campaign, intended to link the product with mood and lifestyle rather than just function, and follows a sequence of annual Super Bowl messages that first introduced poppi as a modern soda, then educated on usage occasions, and now focus on cultural dominance.
The campaign comes on the heels of poppi’s $1.95 billion sale to PepsiCo in 2025, underscoring the brand’s importance as a high-growth asset in the strategic push toward next-generation beverages. Founded in 2020 with a prebiotic, low-sugar formulation, poppi has rapidly developed a loyal, celebrity-boosted following and a broad flavor lineup, which PepsiCo can now scale through its distribution and marketing infrastructure while preserving poppi’s distinct, culture-led identity.
For executives, the latest Super Bowl investment signals that PepsiCo intends to keep funding poppi’s brand-building at marquee cultural moments, using entertainment-driven creative to strengthen pricing power, category differentiation, and long-term consumer affinity in the competitive soda market. Stakeholders should view this as a continued bet on poppi as a platform brand capable of driving incremental growth, particularly among younger, health-conscious consumers who are shifting away from traditional legacy sodas and responding to digitally native, lifestyle-centric positioning.