Playlist to Merge with EGYM in $7.5 Billion Deal, Secures $785 Million in New Equity

New updates have been reported about Playlist.

Playlist, the parent company of Mindbody, Booker, and ClassPass, has agreed to merge with German fitness technology provider EGYM in a transaction that values the combined enterprise at $7.5 billion and brings in $785 million of new equity capital. The funding round is led by Affinity Partners with participation from existing Playlist backers Vista Equity Partners, Temasek, and L Catterton, and will be used to accelerate AI product development, expand corporate wellness offerings, and deepen Playlist’s global footprint. Under the deal, Playlist’s brands will continue to operate under their existing go-to-market structures, while EGYM will be integrated as a subsidiary within the Playlist portfolio, creating a combined platform that spans AI-driven SaaS, consumer booking, connected hardware, and corporate wellness. Playlist CEO and ClassPass founding chairman Fritz Lanman and EGYM CEO Philipp Roesch-Schlanderer will become co-founders of the new Playlist organization, with Roesch-Schlanderer also joining Vista’s Monti Saroya as Co-Chairman, reinforcing investor influence over governance and strategic direction.

The transaction positions Playlist as a scaled, global infrastructure provider for in-person wellness, combining its software and marketplace assets with EGYM’s smart equipment, AI training plans, and Wellpass corporate fitness network, which already partners with over 20,000 employers and tens of thousands of locations. Combined, Playlist and EGYM generated more than $800 million in net revenue in 2025, with management highlighting both strong growth and profitability, indicating a business capable of supporting additional investment and international expansion. New capital will fund AI enhancements designed to improve studio and gym efficiency and member engagement, while also supporting EGYM’s push into Playlist’s core markets of North America and Asia and enabling Playlist to scale more rapidly in Europe on EGYM’s installed base. Executives frame the deal as building a unified, data-rich ecosystem across studios, employers, and consumers, with the potential to generate network effects, reduce healthcare costs through preventative fitness, and entrench Playlist as a central technology layer in the global wellness industry. The merger remains subject to customary regulatory approvals.