A LinkedIn post from Myntra highlights the launch of MynShakti 2.0, described as the next phase of its program for women-led businesses. The post suggests the initiative is designed to support, mentor, and scale women-founded brands by building on the outcomes of the earlier MynShakti 1.0 cohort.
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According to the post, participating founders are expected to receive expert mentorship, access to a wider marketplace, and tailored resources over the coming months. As described, this could help Myntra deepen its seller ecosystem, broaden assortment in key categories, and strengthen its positioning among small and medium-sized enterprises.
The post also references Myntra’s ShECommerce initiative with Aspire For Her, indicating a continued focus on inclusion in entrepreneurship and community-building among women sellers. For investors, these efforts may signal a strategic emphasis on expanding supply-side diversity, which could enhance customer engagement and support long-term gross merchandise value growth.
The mention of Myntra’s Seller Hub YouTube channel as a resource for potential partners points to an ongoing push to onboard and educate new sellers at scale. If successful, the combination of mentorship, marketplace access, and digital enablement tools could translate into a more resilient, differentiated platform in India’s competitive fashion and lifestyle e-commerce segment.