According to a recent LinkedIn post from ketteQ, the company is promoting a new blog that examines how artificial intelligence is being applied in large-scale supply chain planning. The post points to commentary from Rick McDonald, former Chief Supply Chain Officer at Clorox and Frito-Lay and chairman of ketteQ’s Executive Advisory Board, summarizing key themes from a ketteQuest 2026 session on AI.
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The LinkedIn post highlights concepts such as an “80% rule” for AI-enabled planning, cautions around over-automation, and the evolving role of planners as “conductors” rather than hands-on operators. The content suggests ketteQ is positioning itself as a thought leader in practical, human-in-the-loop AI for supply chain, which could support customer engagement, underpin pricing power for its planning solutions, and potentially enhance its competitive standing in the broader digital transformation and supply chain software market.