According to a recent LinkedIn post from Cerby, the company is highlighting a real-world example of a large, well-funded organization relying on manual workarounds to manage access to critical applications. The post describes a scenario in which a company with a multibillion-dollar valuation coordinated social media access by sharing passwords and two-factor authentication codes over Slack.
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The post suggests that when important applications operate outside an organization’s core identity and access management stack, even mature enterprises may default to insecure, labor-intensive processes. Cerby’s content positions these “disconnected apps” as a persistent blind spot in identity security, implying continued demand for solutions that can integrate such applications into centralized identity frameworks.
For investors, the emphasis on widespread “login circus” practices underscores a potentially large addressable market among enterprises that have already invested heavily in security but still struggle with fragmented access controls. If Cerby’s platform effectively addresses this gap, the company could benefit from security-conscious customers seeking to reduce operational risk and compliance exposure, which may support customer growth and pricing power over time.