Habyt has shared an update.
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The company announced the appointment of Matahari Dharma as its new Global Ambassador for Habyt Flex, a product positioned around flexible, longer-term travel and accommodation that enables customers to “live like a local.” In a conversation between CEO Luca Bovone and Dharma, the company highlighted trends in slow travel, flexible living, and evolving work and mobility patterns, positioning Habyt Flex as a solution aligned with these shifts.
For investors, this announcement underscores Habyt’s strategic focus on lifestyle-oriented, flexible accommodation rather than traditional short-stay travel. The Global Ambassador role suggests increased investment in brand-building and market education, aiming to solidify Habyt’s positioning in the growing segment of digital nomads, remote workers, and long-stay travelers. While the post does not disclose financial metrics or operational details, it signals continued emphasis on differentiation through customer experience and alignment with structural trends in remote work and extended-stay travel. If successful, this strategy could support higher occupancy rates, longer average stay durations, and potentially more resilient demand compared with conventional tourism-dependent models, though it will also likely entail ongoing marketing and partnership costs to scale awareness and adoption of the Flex offering.