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GoodLeaf Farms Launches Experiential Mobile Tour With Sobeys to Promote Year-Round Local Greens

GoodLeaf Farms Launches Experiential Mobile Tour With Sobeys to Promote Year-Round Local Greens

New updates have been reported about GoodLeaf Farms.

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GoodLeaf Farms is launching a multi-stop “Good For Life” mobile tour with Sobeys Inc. across Ontario and Atlantic Canada to showcase its indoor vertical farming model and reinforce its position as a year-round supplier of Canadian-grown leafy greens. The 53-foot custom-built trailer will feature a live vertical farming demonstration, underscoring GoodLeaf’s ability to deliver pesticide-free, locally grown greens 365 days a year, including during winter.

The initiative is backed by a national survey commissioned by GoodLeaf, which found Atlantic Canadians place higher priority on locally grown leafy greens yet often assume those products travel more than 1,500 kilometres before reaching stores, highlighting a perception gap the company aims to address. By engaging consumers with expert-led education and product sampling at tour stops beginning March 14, 2026, in Toronto, GoodLeaf is strengthening brand awareness, supporting its retail and foodservice partnerships, and positioning its three commercial-scale Canadian farms as a strategic solution to import reliance and supply chain risk in the leafy greens category.

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