According to a recent LinkedIn post from Circuit, the company is highlighting the launch of its seasonal routes in several East Coast coastal towns for Memorial Day weekend. The services, which are described as offering free rides to locals and visitors, will operate in the City of Plymouth, the Village of East Hampton, the Village of Southampton, and Montauk.
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The post suggests that Circuit positions these routes as an out-of-home advertising platform for brands, emphasizing exposure in what it describes as two of the Northeast’s most visited destinations. Advertisers are portrayed as not only gaining street-level visibility but also associating their brands with rider experiences during busy summer periods.
From an investor perspective, this seasonal expansion underscores Circuit’s focus on ad-supported mobility rather than direct fare revenue, which could enhance monetization through higher ad demand during peak tourism. If the company can consistently attract advertisers targeting affluent and high-traffic leisure markets like the Hamptons, this model may support recurring seasonal revenue and strengthen Circuit’s niche within the OOH and mobility advertising segment.