Cerby spent the week intensifying its focus on “disconnected” applications that sit outside traditional identity and access management programs. The company highlighted survey data from more than 600 IT and security leaders showing that 77% of identity initiatives center on apps IT can already see and control, leaving unmanaged tools exposed.
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Cerby’s messaging underscores how these blind spots often lead to insecure workarounds, such as sharing passwords and two‑factor authentication codes over Slack or tracking access in spreadsheets. The firm argues that these practices create elevated security risk, particularly as rapid adoption of artificial intelligence expands the number and complexity of enterprise applications.
In parallel, Cerby quantified what it calls a hidden tax from manual identity execution when disconnected apps are not integrated with an identity provider. The company estimates that, in some mid‑sized environments, related costs from audit friction, unused licenses, security exposure, and lost IT capacity can exceed $410,000 annually.
To support this positioning, Cerby promoted infographics and guides that detail these cost drivers and describe how automating access for unmanaged applications can improve productivity, security, and audit readiness. The firm is also emphasizing customer use cases to illustrate the operational inefficiencies and compliance risks tied to fragmented access controls.
Cerby linked its narrative to emerging AI trends, highlighting AI‑driven identity gaps and its participation in the Okta AI Identity Summit in Toronto. By framing its offerings around visibility, governance, and control for disconnected apps and AI agents, the company is seeking differentiation within the crowded cybersecurity and IAM markets.
From an investor perspective, the week’s activity reinforces Cerby’s strategy of monetizing identity inefficiencies and targeting a sizable, under‑addressed segment of the enterprise security stack. If enterprises move to close these last‑mile IAM gaps, Cerby’s specialization could support higher recurring revenue and a more durable competitive position.