According to a recent LinkedIn post from Cerby, the company is drawing attention to long-lived access rights retained by external agencies and contractors in systems such as HubSpot. The post cites industry data indicating that 68% of organizations report incomplete access removal when someone leaves, and suggests that this exposure is likely more acute for agencies and contractors that often lack formal offboarding.
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The post highlights a common operational gap for marketing and communications teams, where agency relationships taper off but access permissions remain in place, potentially expanding the attack surface for identity and cybersecurity risks. By promoting a short audit guide to identify and remediate dormant access, Cerby appears to be positioning its brand around marketing and identity security challenges, which could support demand for its solutions among security-conscious enterprise customers.
For investors, this focus on a specific and pervasive security weakness may signal Cerby’s intent to deepen its relevance in the broader cybersecurity and identity security markets. If the company can convert this thought-leadership messaging into product adoption and recurring revenue, the emphasis on ungoverned third-party access could bolster its competitive positioning with marketing, IT, and security buyers who manage complex SaaS environments.