According to a recent LinkedIn post from Cerby, the company is drawing attention to what it describes as a widespread gap in identity and access management programs. The post cites research indicating that 77% of identity programs focus on applications IT can directly see and control, leaving many “disconnected” apps outside formal identity stacks.
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The LinkedIn post suggests these unmanaged applications are often handled through spreadsheets, shared credentials, manual workflows, and workarounds that may persist over time. It further indicates that such practices create fertile ground for security incidents, particularly as artificial intelligence adoption expands the digital footprint and complexity of enterprise environments.
As shared in the post, Cerby is promoting a report based on insights from more than 600 IT and security leaders on the current state of identity security. For investors, this emphasis on “disconnected” apps and AI-related risk may signal Cerby’s intent to position its offerings around a large, under-addressed segment of the identity security market.
If the research resonates broadly, it could help Cerby sharpen its value proposition with security-conscious enterprises and potentially support customer acquisition. In a cybersecurity landscape crowded with IAM and identity security vendors, a focus on securing overlooked apps may provide some differentiation, though the commercial impact will depend on how effectively Cerby converts this awareness into product adoption and revenue growth.