A LinkedIn post from Cashfree Payments highlights its role as co-presenter of the One of a Kind Startup Awards alongside The Economic Times, and notes that Dr. Panneerselvam (PS) Madanagopal, CEO of MeitY Startup Hub, will serve as a jury member. The post emphasizes his two decades of experience across IMRB, Unilever, Axis Bank, T-Hub, and MeitY, and his involvement in supporting early-stage, deep tech innovation in India.
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The post further indicates that the awards target startups under five years old with less than ₹10 crore in revenue, with a focus on ventures that do not follow conventional templates and include founders from Tier 2 and Tier 3 cities. For investors, this initiative suggests Cashfree Payments is strengthening its brand within India’s startup and fintech ecosystem, potentially enhancing deal flow, partnerships, and long-term customer acquisition among emerging high-growth companies.

