New insider activity at First Financial Bankshares ( (FFIN) ) has taken place on March 6, 2026.
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Insider confidence in First Financial Bankshares appears to be on the rise as key executives increase their holdings. Director Johnny Trotter recently purchased 4,000 shares of First Financial Bankshares stock in a transaction valued at $120,080. In a separate move, EVP – GC Brian D. Goodrich acquired 1,565 shares of the company’s stock, with his purchase totaling $47,153. These insider buys may signal growing internal optimism about the bank’s future performance.
Spark’s Take on FFIN Stock
According to Spark, TipRanks’ AI Analyst, FFIN is a Outperform.
The score is driven primarily by strong financial performance—especially the significantly strengthened balance sheet and steady profitability—tempered by margin/ROE normalization and uneven cash-flow growth. Technical signals are neutral-to-soft, while valuation is reasonable with a moderate P/E and a solid dividend yield. The CEO succession plan adds a modest positive for continuity.
To see Spark’s full report on FFIN stock, click here.
More about First Financial Bankshares
YTD Price Performance: 1.44%
Average Trading Volume: 863,511
Technical Sentiment Signal: Sell
Current Market Cap: $4.34B