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Zhihu Revenue Drops in 2025 as Paying Users Decline but Adjusted Profit Turns Positive

Story Highlights
  • Zhihu’s 2025 revenue and gross profit declined sharply amid a 10% drop in average monthly subscribers.
  • Despite a wider net loss, Zhihu improved adjusted results, achieving positive adjusted net income for 2025.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Zhihu Revenue Drops in 2025 as Paying Users Decline but Adjusted Profit Turns Positive

Meet Samuel – Your Personal Investing Prophet

Zhihu, Inc. Class A ( (HK:2390) ) has issued an update.

Zhihu Inc. reported unaudited 2025 results showing total revenues fell 23.6% year-on-year to RMB 2.75 billion, with gross profit down 24.4%, reflecting pressure on its core online knowledge and membership business as average monthly subscribing members declined 10% to 13.5 million. Despite a wider U.S. GAAP net loss of RMB 195 million and higher loss from operations, the company’s adjusted metrics improved, with adjusted loss from operations narrowing by 33.6% and turning to an adjusted net profit of RMB 38 million, highlighting management’s focus on underlying profitability and cost control even as headline growth softened.

The most recent analyst rating on (HK:2390) stock is a Hold with a HK$10.50 price target. To see the full list of analyst forecasts on Zhihu, Inc. Class A stock, see the HK:2390 Stock Forecast page.

More about Zhihu, Inc. Class A

Zhihu Inc. is a Cayman Islands-incorporated company listed in New York and Hong Kong that operates an online knowledge-sharing community. The platform monetizes through paid memberships and related services, targeting users who subscribe to its content offerings and membership packages.

Average Trading Volume: 122,041

Technical Sentiment Signal: Sell

Current Market Cap: HK$1.93B

Find detailed analytics on 2390 stock on TipRanks’ Stock Analysis page.

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