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Zengame Profit Falls in 2025 as It Leans on Flagship Mahjong Game and Gameplay Innovation

Story Highlights
  • Zengame’s 2025 revenue and profit declined, but margins remained solid and the board raised the final dividend, underscoring confidence despite softer results.
  • Facing a more competitive Chinese gaming market, Zengame intensified innovation in its flagship Finger Sichuan Mahjong with new modes and esports features to defend its leading position.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Zengame Profit Falls in 2025 as It Leans on Flagship Mahjong Game and Gameplay Innovation

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The latest announcement is out from Zengame Technology Holding Ltd. ( (HK:2660) ).

Zengame reported a 6.8% decline in revenue to RMB1.55 billion and a 19.2% drop in profit to RMB347.8 million for 2025, as gross margin and net margin both narrowed despite resilient performance from its core titles. Earnings per share fell, but the board raised the final dividend, signaling confidence in cash generation and shareholder returns even amid softer financial metrics.

Management highlighted that China’s gaming sector is growing but increasingly competitive, with users becoming more selective and quality-focused. Zengame responded by doubling down on its core gameplay innovation strategy in Finger Sichuan Mahjong, adding culturally themed modes, refining mechanics and visuals, and launching esports and guild features to deepen engagement and sustain its leadership on China’s iOS board-game grossing charts.

The most recent analyst rating on (HK:2660) stock is a Buy with a HK$3.00 price target. To see the full list of analyst forecasts on Zengame Technology Holding Ltd. stock, see the HK:2660 Stock Forecast page.

More about Zengame Technology Holding Ltd.

Zengame Technology Holding Limited is a China-based mobile gaming company focused on casual and board games for the domestic market. Its flagship title, Finger Sichuan Mahjong, targets Chinese players on platforms such as iOS and leverages classic local cultural IP to strengthen its position in the competitive board-game segment.

Average Trading Volume: 359,186

Technical Sentiment Signal: Hold

Current Market Cap: HK$2.42B

For a thorough assessment of 2660 stock, go to TipRanks’ Stock Analysis page.

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