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An update from Warpaint London ( (GB:W7L) ) is now available.
Warpaint London reported record 2025 revenues of £105.1m, up 3% year on year and boosted by the acquisition and integration of Brand Architekts, but profits declined as adjusted EBITDA fell 15% and profit before tax dropped 24%. Despite softer earnings amid challenging trading conditions, including weaker U.S. and EU sales, the group improved gross margins, doubled its cash to £16m, maintained a debt-free balance sheet and raised its total dividend to 13p per share.
Operationally, the company continued to expand distribution across Europe, the UK, the U.S. and the rest of the world, grew direct online sales 38% to 11% of group revenue and has since bought the Barry M brand out of administration to deepen its value cosmetics offering. Management flags ongoing macroeconomic headwinds and a tough start to 2026, but points to a stronger order book, new retail rollouts such as Rossmann in Germany and Walmart Christmas orders, and expects a second-half weighted recovery with further margin gains and international growth opportunities.
The most recent analyst rating on (GB:W7L) stock is a Buy with a £440.00 price target. To see the full list of analyst forecasts on Warpaint London stock, see the GB:W7L Stock Forecast page.
Spark’s Take on W7L Stock
According to Spark, TipRanks’ AI Analyst, W7L is a Outperform.
The score is driven primarily by strong financial performance (rapid growth, solid profitability, healthy balance sheet, and consistent cash generation) and supportive valuation (low P/E and high dividend yield). These positives are tempered by technical risk: momentum appears stretched and the stock remains below its 200-day average, which can signal lingering longer-term weakness.
To see Spark’s full report on W7L stock, click here.
More about Warpaint London
Warpaint London is a UK-based specialist supplier of affordable colour cosmetics and personal care products, sold under brands including W7, Technic, Skin & Tan, Super Facialist, Dirty Works, Fish Soho and, since 2026, Barry M. Its ranges are distributed primarily through major retailers, retail chains and supermarkets, complemented by a fast-growing direct-to-consumer online channel.
Average Trading Volume: 411,397
Technical Sentiment Signal: Sell
Current Market Cap: £161.6M
See more data about W7L stock on TipRanks’ Stock Analysis page.