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Warpaint London buys Barry M brand as 2025 revenue edges higher

Story Highlights
  • Warpaint London is acquiring the Barry M cosmetics brand out of administration for £1.4 million, adding a major value label with strong retail distribution to deepen its UK market reach.
  • For 2025, Warpaint expects slightly higher revenue but lower adjusted EBITDA amid customer losses and macro headwinds, while the Brand Architekts unit returned to profit after successful integration.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Warpaint London buys Barry M brand as 2025 revenue edges higher

Meet Samuel – Your Personal Investing Prophet

Warpaint London ( (GB:W7L) ) has provided an announcement.

Warpaint London has agreed to acquire the Barry M cosmetics brand out of administration for £1.4 million in cash, taking over its intellectual property, stock and order book but not its manufacturing assets or liabilities. Barry M adds a well-known value cosmetics label with extensive listings across more than 1,300 stores, which is expected to accelerate Warpaint’s penetration in key UK retail channels and broaden its retail footprint.

For 2025, Warpaint expects revenue of about £105 million, up modestly from £102 million, with improved gross margins but lower adjusted EBITDA of around £22 million, reflecting customer losses, macroeconomic headwinds and earlier US tariff uncertainty. The successfully integrated Brand Architekts unit returned to profit and contributed £12 million of revenue, reinforcing management’s view that the group remains well positioned for future growth through margin gains and further retail roll-outs.

The most recent analyst rating on (GB:W7L) stock is a Buy with a £250.00 price target. To see the full list of analyst forecasts on Warpaint London stock, see the GB:W7L Stock Forecast page.

Spark’s Take on GB:W7L Stock

According to Spark, TipRanks’ AI Analyst, GB:W7L is a Outperform.

The score is driven primarily by strong financial performance (rapid growth, solid profitability, healthy balance sheet, and consistent cash generation) and supportive valuation (low P/E and high dividend yield). These positives are tempered by technical risk: momentum appears stretched and the stock remains below its 200-day average, which can signal lingering longer-term weakness.

To see Spark’s full report on GB:W7L stock, click here.

More about Warpaint London

Warpaint London is a specialist supplier of colour cosmetics, best known for its W7 and Technic brands, which are sold through major UK retailers, supermarkets and international distributors. The group also owns a portfolio of complementary health, beauty and personal care brands, including Skin & Tan, Super Facialist, Dirty Works and Fish Soho, targeting varied demographics and the gifting market.

Average Trading Volume: 391,669

Technical Sentiment Signal: Sell

Current Market Cap: £161.6M

For a thorough assessment of W7L stock, go to TipRanks’ Stock Analysis page.

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