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The latest announcement is out from Victoria’s Secret ( (VSCO) ).
Victoria’s Secret & Co. announced on May 21, 2026, that its common stock will begin trading on the New York Stock Exchange under the new ticker symbol VSXY starting June 2, 2026, with no action required from shareholders and no change to its CUSIP. The company positions the new symbol as a milestone in its post-transformation evolution, aligning its market identity with a strategy that emphasizes inclusive, modern expressions of “sexy” and reinforced brand positioning aimed at a new generation of customers, and it will release first-quarter 2026 results the same day before the market opens.
Management framed the ticker change as a signal of renewed conviction following leadership changes and efforts to rebuild trust, underscoring confidence in the company’s direction after a period of strategic reset. For investors and other stakeholders, the move is largely symbolic but highlights Victoria’s Secret’s attempt to reassert its iconic status while modernizing its image, potentially influencing how the market perceives its brand equity and long-term growth ambitions.
The most recent analyst rating on (VSCO) stock is a Buy with a $81.00 price target. To see the full list of analyst forecasts on Victoria’s Secret stock, see the VSCO Stock Forecast page.
Spark’s Take on VSCO Stock
According to Spark, TipRanks’ AI Analyst, VSCO is a Neutral.
The score is held back primarily by elevated leverage and weak technical momentum (price below key moving averages with negative MACD). Offsetting factors include improving cash generation and a broadly positive earnings call with higher FY26 guidance, while valuation (P/E ~28) offers limited downside support without a dividend.
To see Spark’s full report on VSCO stock, click here.
More about Victoria’s Secret
Victoria’s Secret & Co. is a specialty retailer focused on modern, fashion-inspired collections of bras, panties, lingerie, sleepwear, apparel, sport and swimwear, along with prestige fragrances and body care. The company operates the Victoria’s Secret, PINK and digital intimates brand Adore Me across a global network of about 1,420 stores in roughly 70 countries, employing more than 30,000 associates worldwide.
Average Trading Volume: 2,356,631
Technical Sentiment Signal: Buy
Current Market Cap: $3.79B
Find detailed analytics on VSCO stock on TipRanks’ Stock Analysis page.