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Tuniu ( (TOUR) ) just unveiled an update.
On March 20, 2026, Nanjing-based Tuniu Corporation said it will change the ratio of its American depositary shares from one ADS representing three Class A ordinary shares to one ADS representing 30 Class A ordinary shares. The move, which functions as a one-for-ten reverse ADS split effective on or about April 22, 2026, is designed to lift the per-ADS trading price while leaving the underlying share capital structure unchanged.
ADS holders will have to exchange every 10 existing ADSs for one new ADS, with JPMorgan Chase Bank coordinating the process and cash in lieu paid for fractional ADS entitlements. Tuniu also declared a cash dividend of about US$13 million under a three-year shareholder return plan, with US$0.0399 per ordinary share payable to holders of record on May 4, 2026, underscoring management’s focus on capital returns alongside efforts to bolster its U.S.-listed equity profile.
The most recent analyst rating on (TOUR) stock is a Hold with a $0.73 price target. To see the full list of analyst forecasts on Tuniu stock, see the TOUR Stock Forecast page.
Spark’s Take on TOUR Stock
According to Spark, TipRanks’ AI Analyst, TOUR is a Neutral.
Tuniu’s overall stock score reflects a positive financial performance with improving profitability and revenue growth. The earnings call provided optimistic guidance, although technical analysis indicates a bearish trend. The valuation is fair with a strong dividend yield. The company needs to address challenges in maintaining cash flow and managing operating expenses to sustain growth.
To see Spark’s full report on TOUR stock, click here.
More about Tuniu
Tuniu Corporation is a leading online leisure travel company in China, listed on Nasdaq under the ticker TOUR. It offers integrated travel services and a broad range of packaged tours, including organized and self-guided options, delivered via its website, mobile platform, offline retail network, call centers and self-operated local tour operators.
Average Trading Volume: 121,400
Technical Sentiment Signal: Sell
Current Market Cap: $82.07M
For a thorough assessment of TOUR stock, go to TipRanks’ Stock Analysis page.