Sa Sa posts 31% Q4 sales jump on tourism rebound and stronger omnichannel push

An announcement from Sa Sa International Holdings Limited ( (HK:0178) ) is now available.

Sa Sa International Holdings Limited, a Hong Kong-headquartered cosmetics and beauty retailer, runs 160 physical stores across Hong Kong, Macao and Southeast Asia alongside a growing online business. The group targets both local shoppers and tourists with a wide range of skincare, cosmetics and beauty products, and has been reinforcing its brand promise of genuine and authentic merchandise while expanding its omnichannel presence.

For the quarter ended 31 March 2026, Sa Sa’s total turnover rose 30.9% year-on-year to HK$1.23 billion, driven by a 33% surge in offline sales and an 18.9% increase in online revenue. Stronger tourism and effective promotions in Hong Kong and Macao lifted same-store sales by 37.2%, boosted average transaction value and pushed tourist spending to 60.5% of sales in those markets, while steady growth in Southeast Asia and improving profitability of mainland China online platforms underscored a broader recovery and strengthened competitive positioning.

The most recent analyst rating on (HK:0178) stock is a Hold with a HK$0.67 price target. To see the full list of analyst forecasts on Sa Sa International Holdings Limited stock, see the HK:0178 Stock Forecast page.

More about Sa Sa International Holdings Limited

Sa Sa International Holdings Limited is a Hong Kong-based cosmetics and beauty retail group, operating both offline stores and online platforms across Hong Kong, Macao, Southeast Asia and the Chinese mainland. The company focuses on selling trendy, branded skincare, cosmetics, fragrance and beauty products to local consumers and tourists, with an emphasis on product authenticity and an increasingly omnichannel retail strategy.

Average Trading Volume: 4,321,773

Technical Sentiment Signal: Hold

Current Market Cap: HK$2.48B

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