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Kurashiru Gains Confidence in Business Model as Sales Promotion Drives FY2025 Growth

Story Highlights
  • Kurashiru delivered strong FY2025 growth, with sales promotion and media segments lifting revenue and profit near guidance.
  • Despite a slight margin dip, management sees FY2026 investments laying groundwork for sustainable profitability from FY2027.
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Kurashiru Gains Confidence in Business Model as Sales Promotion Drives FY2025 Growth

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An update from dely inc. ( (JP:299A) ) is now available.

Kurashiru, Inc. reported fiscal 2025 net sales of JPY 17.0 billion, up 29.8% year on year, with Non-GAAP operating profit rising 28.5% to JPY 3.6 billion, essentially meeting its revenue guidance and slightly exceeding its profit target. Growth was led by an 85.7% surge in the Sales Promotion segment to JPY 6.0 billion, driven by the scaling of its Receipt Challenge service, while the Media segment grew 6.3% despite weaker ad unit prices, and the consolidation of the VTuber business lifted the Other segment.

Management acknowledged a modest decline in overall gross margin to 47.4% due to a greater contribution from the lower-margin Sales Promotion segment and cost pressures in Others, but said margins within segments remained stable and that upfront investments planned for fiscal 2026 should underpin sustainable profitability from fiscal 2027 onward. Fourth-quarter results were broadly in line with internal plans, as Media outperformed on strong page views, Sales Promotion maintained robust year-on-year momentum despite seasonal softness and reduced affiliate revenue, and operating leverage and cost controls offset margin deterioration in the Other segment.

More about dely inc.

Kurashiru, Inc., listed on the TSE Growth market, operates a media and digital marketing business centered on its Kurashiru platform and related services. The company generates revenue through advertising-driven media, sales promotion solutions such as its Receipt Challenge product, and an Other segment that now includes a consolidated VTuber business.

Average Trading Volume: 309,074

Technical Sentiment Signal: Hold

Current Market Cap: Yen46.9B

For a thorough assessment of 299A stock, go to TipRanks’ Stock Analysis page.

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